Join the fun and take part in theHalloween Brand Brief Challenge 2025
This spooky season, we’re daring you to flex your imagination in the Halloween Brand Brief Challenge. Your task? Design a fictional visual brand identity for a playful snack brand called “Phantom Pops” and showcase it on Bravemark.
The Brand Brief
🪦 Brand Name & Product
Phantom Pops are playful, lollipops and candy pops designed for Halloween season. With glowing wrappers and fun, collectible ghost characters, Phantom Pops are made to delight kids and spark nostalgia for teens and young adults.🕸️ Objective
Make Phantom Pops the go-to Halloween treat for parties, trick-or-treating, and late-night scares.🧟 Target Audience
Teens & young adults (13–25) who love spooky fun.Parents of kids (6–12) looking for festive treats.
🧛♀️ Brand Personality & Tone
Playful (not scary, but fun-spooky)Ghostly aesthetic
Energetic & Bold (eye-catching colors, witty taglines, humor)
Requirements
The visual identity should include;
- A logotype and/or logomark
- A defined color palette
- Typography selections that align with the brand’s tone
- Application examples showcased through mockups (e.g., packaging, social media, merchandise, etc)
- The brand identity presentation must be published to the Halloween 2025 Challenge project in your Bravemark account.
Deadline
Submit your design by publishing your presentation to the Halloween 2025 Challenge on your Bravemark before the end of day on the 31st of October.
The Prizes
🥇 1st Prize (Valued at $1194)
Receives a 2:1 coaching call with Maker Division Team ($995)+ One Free Month of Maker Division ($99) + One Free year of Bravemark PRO ($100), with the option to use it yourself or gift it to another Bravemark user.
🥈 2nd Prize (Valued at $159)
One Free Month of Maker Division ($99) + 6 Free months of Bravemark PRO ($60), with the option to use it yourself or gift it to another Bravemark user.
🥉 3nd Prize (Valued at $129)
One Free Month of Maker Division ($99) + 3 Free months of Bravemark PRO ($30), with the option to use it yourself or gift it to another Bravemark user.
Judging Criteria
All submissions will be scored and judged based on the criteria outlined on the announcement page. Each evaluation point will be scored from 1 to 5 by Mr. Ben Burns & Stephanie Owens of Maker Division after the competition closes. In addition, each project “like” on Bravemark will count as one point.
Originality 🌚
Relevance 🍬
Memorability 🦇
Presentation Quality 🎃
Mr. Ben Burns & Stephanie Owens from Maker Division
Ready to join the challenge?
To get started, sign in to your Bravemark account and click the Halloween 2025 Challenge. If you don’t have an account, sign up for a free Bravemark account.
Join the Challenge
