Wiri Brand Identity Guide
Wiri Brand Identity Guide
We created these guidelines to give you a better understanding of the Wiri brand. From product design to campaigns, Wiri’s brand assets support sincere and consistent communication. These rules will allow you to explore the possibilities of our brand.
Logo & Wordmark
Wiri Logomark
The Wiri logomark stands for: Communication, People, Bots, Happiness.
The Logomark can be used independently without the logomark.
The Logomark can be used independently without the logomark.
Our wordmark is bold short and simple. The depiction of our wordmark remains consistent and should never be used on it’s own without the logomark.
Wiri Wordmark
Lockups
Vertical Logo Lockup
Horizontal Logo Lockup
Using Lockups
Always use the full logo of the symbol and work mark together. Never shrink the logo smaller than its mininum size. We have to make sure the logo isn’t too close to the edge of the image, or other objects/logos. Please check that the minimum space around the logo matches the height of the ‘r’ in Wiri.
Vertical Logotype Minimum Size
Horizontal Logotype Minimum Size
Vertical Logotype Safe Zones
Horizontal Logotype Safe Zones
Vertical Logotype Safe Zones
When using the Wiri Logotype on our platforms, advertising, marketing or other communications from Wiri, do not change the shape of the logo at all.
Color Pallet
Wiri Blue
hex
#5C7EFF
rgb
92/126/255
White
hex
#FFFFFF
rgb
255/255/255
Wiri Dark Grey
hex
#191921
rgb
25/25/33
Wiri Accent Green
hex
#0BB589
rgb
11/181/137
Examples We Love
Wiri App Intro
Wiri Website
Wiri Office Sign
